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    UEFA Europa League and UEFA Conference League

    Lidl's ongoing partnership with the UEFA Europa League and UEFA Conference League is not only about supporting world-class football. By promoting healthy eating and active lifestyles, we're also creating a lasting legacy.

    Whether it's making healthy and fresh food easily accessible to all or bringing fans closer to the biggest football tournaments in Europe, Lidl is by your side.

    See what Lidl's partnership involves below:

    A young boy in a yellow and blue football jersey holds an adult's hand.

    Lidl Kids Team

    A unique and exclusive experience for children aged six to ten to have the chance of becoming an official mascot for a match in the competition. This once in a lifetime experience is created through the partnership with the UEFA Europa League and the UEFA Conference League.

    Father and son enjoy fruit in a container during a sporting event.

    Ticket Prizes

    To bring fans closer to the game, Lidl provides its customers and employees with unforgettable match day experiences by organising internal and external competitions to win tickets.

    Football players in red and white jerseys with 'FRESH PICKS' text and Lidl logo.

    Fresh Picks

    Each week, through UEFA competition channels, there will be a fresh pick of content, focusing on matches, players and more.

    A partnership to remember

    A partnership to bring the game closer to fans

    Last year, as an official partner of the UEFA Europa League and the UEFA Conference League 2024/25, Lidl raffled 4,685 tickets, gave away over 7,500 Lidl Kids Team seats and thousands of portions of fresh fruit were distributed.

    • Football players and children walking on the field of a full stadium.
    • Two footballers in Adidas and Nike gear battle for the ball on the field.
    • Football players in red jerseys and black shorts walk on a field with children, wearing sportswear.
    • Two smiling women in Lidl aprons offer fruit on skewers at a UEFA Europa League event.
    • A Lidl fruit and vegetable themed installation, with games and activities, in an urban square.
    • Girl interacting with a large touchscreen display, showing fruits and the Lidl logo.
    • Two soccer players battle for the ball on the field, one in white and green, the other in blue with a mask.
    • Football player in white jersey with number 37 kicking ball towards goal.