Fresh Meat & Poultry
From succulent pork chops, lamb steaks and poultry to a beef range bursting with flavour, your mealtimes just got even better. Browse our Birchwood British and Strathvale Scottish meat range to find the cut for you.
Award winning and accreditations
World Steak Challenge – We're raising the steaks! Gold medal winner in 2023.
Great Taste – A symbol of quality and flavour, the Great Taste Awards recognise high-quality food and drink. You'll see a label on many tasty products.
Good Housekeeping Institute Taste Approved – The GHI is one of the most recognised and prestigious marks of quality in the UK. Look for a GHI label on many products across our range.
Grocer New Own-Label – An accreditation scheme that allows retailers and suppliers to have their products reviewed and approved by consumers. Our products have won bronze, silver, gold, and category awards.
Weekly meat, fruit & veg offers
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Backing British Farming
We’re committed to backing the future of British farming, and 100% of our fresh milk, butter, eggs, cream, chicken and beef comes from our British suppliers. Find out more…
Welfare Windows
Our Welfare Windows clearly show the different ways in which animals in our supply chains are reared; championing British farming and animal welfare standards to help you make more informed choices when shopping.
Red Tractor
We work closely with Red Tractor to ensure that our British meat, poultry, fruit and veg is responsibly sourced to strict food hygiene, animal welfare and environmental standards, with every pack traceable to the farm of origin. Find out more…
RSPCA
The RSPCA Assured label makes it easy to recognise products from animals that have had a better life, so you can feel good about your choice when shopping. Find out more…