Our Fresh Promise Guarantee
We source the freshest fruit & veg and deliver it quickly, to pass the greatest test… your taste test. So if you’re not 100% happy with our fruit & veg, pop back to store and we’ll give you your money back. That’s Our Fresh Promise, easy-peasy, lemon squeezy!
What is our Fresh Promise
Our Fresh Promise is a money back guarantee on fresh fruit and veg for every Lidl customer.
Our quality of fresh fruit and veg has always been a driving factor for customers when shopping at Lidl and with our money back guarantee, we aim to stand by our promise.
We always try to source as locally as possible. We locate our regional distribution centres in close vicinity to our suppliers and work closely with suppliers to agree great product specifications. Our stock is quality checked before intake to ensure each product falls within the specification agreed.
Steps We Take To Ensure Freshness
Quality Checks
Prior to being taken in, all our fresh produce is quality checked at our depot. Our Buyers are also involved in the checking process, providing feedback to our suppliers where necessary whilst our Shift Managers, Deputy Store Managers and Store Managers receive a comprehensive day’s training on Advanced Freshness. What’s more, our produce is checked for freshness at least every two hours.
Our citrus produce is frequently checked for juice content, our peaches, pears and apples are checked for pressure and our stone fruit, berries and melons are checked on a depot level for sweetness.
Best Before Dates
We only use best before dates where it is legally required. This helps us to reduce food waste and keep stock on shelves for our customers that is still great in quality.
Award-Winning Fresh Produce
RIA Fresh Produce Retailer Awards
We’re big on quality, but did you know we’re also big on winning awards? At Lidl we’re dedicated to sourcing the highest quality produce and work closely with our suppliers to ensure this high quality is maintained.
We’re very proud to announce that in 2021 we won the Retail Industry Awards’ Fresh Produce Retailer Of The Year for the fourth consecutive year and in 2022 and 2023 we were shortlisted.
In 2022 we also won the Retail Industry Awards’ Most Sustainable Retailer Initiative Of The Year and in 2023 we were shortlisted.
Find out more about the awards we have won here.
Locally Sourced & Sustainable
Red Tractor
We work closely with Red Tractor to ensure that our British meat, poultry, fruit and veg is responsibly sourced to strict food hygiene, animal welfare and environmental standards, with every pack traceable to the farm of origin. Find out more…
British Apples
Tom, an apple grower from Kent, grows around half a million apple trees of a dozen different varieties, in over 4,000 acres, which means that we have British apples in-store seasonally through the year.
LEAF Certified
All UK growers to be LEAF certified by the end of 2023. This is a sustainable farming standard.
We have removed 200 million pieces of single use packaging from our fruit and veg. Plus, we have a long term partnership with suppliers, with a £15 billion investment in British food and farming. You can find out more about how we're Big On British here.
