Midgeure Cheddar’ Limited Edition Prize Draw Terms & Conditions


These Terms and Conditions of Lidl Great Britain Limited, Lidl House, 14 Kingston Road, Surbiton KT5 9NU (“the Promoter”) shall apply exclusively to your participation in the ‘Midgeure Cheddar’ Limited Edition (the “Prize Draw”). By entering and participating in the Prize Draw (as defined below), you agree to be bound by these terms and conditions.


1. Opening / closing date & time


1.1. The Prize Draw opens on 2/12/2024 at 00:01 and all entries must be received no later than 8/12/2024 at 23:59 (the “Closing Date”).


2. How to participate


2.1. To enter the Prize Draw, you must fill out and submit the entry form on www.lidl.co.uk/midgeure-competition (the “Site”). Once the form has successfully been submitted (as directed in the Site’s instructions), this will count as a valid entry in the Prize Draw. Any data posted must be your own including full name, full postal address and email address.


2.2. Entrants must be a resident in the UK (excluding Northern Ireland) and aged 18 years or over on the day they submit their entry via the Site. Proof of age, in the form of a valid Passport or Driver’s Licence, may be required.


2.3. The Prize Draw is not open to employees and their families, representatives, legal successors or contractors of the Promoter or Lidl Stiftung & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany.


2.4. All entries must be made directly by the individual entering the Prize Draw.


2.5. Only one entry is permitted per person. Second or subsequent entries will be disqualified. Syndicated entries or those made using methods such as a computer macro, a script or the use Entries on another individual’s behalf will not be accepted. Any other forms of entry, including but not limited to automated devices or processes, are not allowed and all such entries will be disqualified and any prize awarded will be void. No entries from consumer groups, 3rd parties or bulk entries will be accepted.


2.6. You must follow the entry instructions as given on the Site (www.lidl.co.uk/midgeure-competition) which shall also form part of these terms and conditions.


2.7. No purchase and/or donation is necessary to participate in the Prize Draw. Purchasing goods does not result in any advantage to a participant.


2.8. Signing up to Lidl’s newsletter is optional and is not a requirement to participate in the Prize Draw. Signing up does not result in any advantage to a participant.


2.9. The Site is operated by Lidl Digital International GmbH & Co. KG. Stiftsbergstr. 1, 74167 Neckarsulm, Germany (“Operator”) and all submissions will be stored on a server owned by, Salesforce, Heron Tower, 110 Bishopsgate, London EC2N 4AY and/or a server owned by the Promoter. All submissions will be managed by third-party fulfilment partner ‘Synergy-Group’ as well as Lidl GB’s consumer PR Agency ‘The Romans London Ltd’.


2.10. To withdraw your participation in the Prize Draw, send an email to pressoffice@lidl.co.uk with full name, email address and the subject heading: ‘Withdraw from Midgeure Cheddar Free Prize Draw’ before the date of the Closing Date.


3. The Prize Draw


3.1. One Thousand (1,000) winners from all eligible entries will be drawn within one working day of the Closing Date. The Winners will be drawn at random by the Promoter within five (5) working days.


3.2. The winners will be entitled to one (1) pack of Lidl limited-edition Valley Spire ‘Midgeure Cheddar’ (400g) (the “Prize”).


3.3. The Promoter will not replace any lost, damaged, mutilated or stolen Prizes. All taxes, costs, liabilities and unspecified expenses associated with the usage of the Prize are the sole responsibility of the Winner.


3.4. The Prize is as stated. Prizes are not transferable, cannot be resold and will only be awarded directly to the winners. There is no cash alternative. Prizes are subject to availability and in the event that the Prizes offered are unavailable due to circumstances beyond the Promoter’s control, the Promoter reserves the right to offer an alternative prize of equal or greater value.


3.5. All participants will be notified by email between the 9th – 11th December 2024 if they have been successful in the Prize Draw. The Winners will receive an automated email fromcompetition@midgeure-cheddar.co.uk.


3.6. The Prize is as stated. Prizes are not transferable, cannot be resold and will only be awarded directly to unsuccessful participants. There is no cash alternative. Prizes are subject to availability and in the event that the Prizes offered are unavailable due to circumstances beyond the Promoter’s control, the Promoter reserves the right to offer an alternative prize of equal or greater value.


3.7. Subject to Clause 5, the name and county of the winner may be available for a period of up to 3 months after the Closing Date and may be obtained by emailing pressoffice@lidl.co.uk.


3.8. Prizes will be dispatched within 10 working days from the date of the Promoter notifying the winners of The Prize Draw by email.


3.9. If it is suspected that an entrant uses multiple e-mail addresses or accounts to submit more than one (1) entry, only one (1) entry will be considered. In the event of a dispute over who submitted a winning online entry, the “Authorized Account Holder” of the e-mail account used to participate in the draw at the actual time of entry, will be deemed to be the Authorized Account Holder is the natural person to whom the applicable Internet service provider, online service provider or other organization has assigned the email address for the domain associated with the submitted e-mail address. In the event a winning account selected is a joint account, a total of one (1) prizes will be awarded in the name of the first-named account holder. Proof to Promoter’s satisfaction of being the authorized account subscriber may be required by Promoter in order to verify eligibility.


3.10. No responsibility will be taken by the Promoter for claims which are lost, delayed, corrupted, damaged, misdirected or incomplete or cannot be delivered for any technical or other reasons. We advise claimants to use recorded delivery. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.


3.11. No responsibility will be taken by the Promoter if a Winner is not able to collect a Prize for any reason and howsoever arising.


3.12. Photographic identification (valid passport or driver’s licence) may be required for the Winner to claim the Prize. The Promoter reserves the right to refuse any Prize collections without providing a valid passport or driver’s licence.


4. Personal Data


4.1. All personal information you submit to the Promoter in connection with the Free Prize Draw is subject to and will be processed in accordance with the Promoter’s privacy policy (the "Privacy Policy"), which can be accessed here: https://www.lidl.co.uk/en/Customer-Privacy-Notice-2596.htm?rdeLocaleAttr=en.


4.2. For the purposes of these terms and conditions only, section 4 of the Privacy Policy, titled "Competitions and Prize Draws" shall be supplemented with the following:

Purpose of data processing/legal basis:

To enter this Free Prize Draw you must provide us with the following personal information:

• Full name;

• Full postal address;

• County;


• E-mail address;

• Passport/driver's license (in accordance with clauses 2.2, 3.7 and 3.15 above).

Please be aware that although the Promoter may already possess the personal information detailed above owing to collection for other purposes (e.g. My Lidl Community) these terms and conditions only apply to the personal information collected for the sole purpose of this Free Prize Draw.

If you are a Winner of the Free Prize Draw, we may make your name and county available to third parties upon their request in line with our obligation to publish such information under the law applicable to prize draws. You have the right to object to us making such information available. You may exercise this right by contacting us at pressoffice@lidl.co.uk. Please note that, even if you object, we may still be legally obliged to make this information available to certain third parties (such as the Advertising Standards Authority) upon their demand.


The legal basis for processing the above information is the fulfilment of the Prize Draw contract as set out in these terms and conditions. The personal information provided by you to us in connection with this Free Prize Draw will be used exclusively for administering the Prize Draw. This involves:

• Verifying the identity of participants;

• Entering participants into the draw;

• Identifying the winner;

• Notifying the winner;

• Providing the full name and county of the winner upon receipt by the Promoter of such a request in accordance with clause 3.10; and

• Investigating any claims that the Promoter believes may be fraudulent in nature and taking further actions, such as legal proceedings where appropriate, in accordance with clause 5.5.

Recipients or categories of recipients:

The personal information of participants will be held by the Store and shall not be shared with any third parties.

Storage duration / criteria for specifying the storage duration:


The participants’ personal information collected for this Free Prize Draw will be kept securely by the Store and will be destroyed no later than three months after the Free Prize Draw has been completed and the Winner announced, except that:

• In the case of material prizes, the data of the winners will be kept for the duration of the statutory warranty claims, in order to arrange for repair or replacement in the case of a defect;

• In the case of any investigation for fraudulent activity or legal proceedings, personal data will be held until the proceedings and any related actions are completed;

• The personal information collected for the purpose of this Free Prize Draw shall be destroyed immediately if you discontinue your participation in the Free Prize Draw in accordance with clause 2.10.


5. Premature Termination / Exclusion of participants


5.1. Owing to exceptional circumstances outside its reasonable control and only where circumstances make this unavoidable, the Promoter reserves the right to cancel or amend the Prize Draw or these terms and conditions at any stage but will always endeavour to minimize the effect on participants in order to avoid undue disappointment.


5.2. Promoter assumes no responsibility for and will disqualify entries that are: stolen, late, lost, illegible, incomplete, invalid, unintelligible, damaged, destroyed, delayed, misdirected, not received, or that have incorrect or inaccurate entry information, whether caused by any of the equipment or programming associated with or utilized in the Prize Draw, or by any human, mechanical or electronic error which may occur in the processing of the entries in the Prize Draw, or other errors appearing within the terms or in any the Prize Draw related advertisements. Proof of sending will not be accepted as proof of receipt, and no correspondence will be entered into.


5.3. The Promoter assumes no responsibility for any typographical or other error in the printing of the offer, administration of the Prize Draw, errors in processing entries, identifying the winners, in the announcement of the Prizes and winners, and the delivery of the Prizes, any problems or technical malfunction of any telephone network or lines, mobile phone, computer systems, online systems, servers or providers, computer equipment, software, failure of any e-mail or players on account of technical problems or traffic congestion on the Internet or on any web site, or any combination thereof, including, without limitation, any injury or damage to entrant’s or any other person’s computer system/software or mobile phone or other portable electronic device related to or resulting from participation or downloading any materials in the Prize Draw.


5.4. Use of any device to automate or subvert entry is prohibited and any entries received by such means will be void. No software-generated, robotic, programmed, script, macro or other automated entries are permitted and any entries received by such means will be void.


5.5. The Promoter reserves the right in its sole discretion to verify the winners and disqualify any person it suspects or finds: (i) to have used a software generated, robotic, programmed, script, macro or other automated entry; (ii) to have tampered with the entry process or the operation of the draw; (iii) to be acting in a disruptive manner, or with the intent to annoy, abuse, threaten or harass any other person; (iv) to display behaviour that will bring such winner or Promoter into disgrace; (v) to have provided inaccurate information upon entering the Prize Draw; or (vi) to be acting in violation of these terms; (vii) to have gained unfair advantage in participating in the promotion or won using fraudulent means. ANY VIOLATION OF THESE OFFICIAL RULES BY A WINNER WILL RESULT IN SUCH INDIVIDUAL’S DISQUALIFICATION AS A WINNER OF THE DRAW AND ALL PRIVILEGES AS A WINNER WILL BE IMMEDIATELY TERMINATED.


6. General


6.1. To the fullest extent possible in law, the Promoter does not accept liability for any losses or claims whatsoever arising out of participation in the Prize Draw and the acceptance of any Prize.


6.2. This promotion is not affiliated with, sponsored by or endorsed by the product or retailer featured in the prizes. Trademarks, logos and names of the products and retailers are the property of their respective owner.


6.3. Participants are responsible for all costs and expenses relating to participation in the Prize Draw, such as the cost of accessing the internet etc.


6.4. Except as otherwise required by applicable law, the Promoter shall not be liable for the content of any externally linked web sites.


6.5. The Promoter reserves the right to investigate and reject claims it believes to be of a fraudulent nature. Should a claim be upheld as fraudulent the Promoter reserves the right to pursue damages against individuals in connection with the claim.


6.6. The Promoter does not guarantee continuous uninterrupted or secure access to the Site. Numerous factors outside the control of the Promoter may interfere with the operation of the Site. No responsibility will be accepted for any difficulties in entering or any entries delayed or corrupted.


6.7. The Promoter shall not be liable for any failure to comply with its obligations or obligated to provide an alternative or a substitution prize to the Winner, where the failure is caused by an event of Force Majeure and the Winner does not receive any or all components of the prize as a result of such.


6.8. For the purpose of these Terms and Conditions, an “event of Force Majeure”, shall have the following meaning; all circumstances beyond the reasonable control of either the Promoter or the Winner concerned, including acts of God, earthquake, flood, storm, lightning, fire, explosion, war, terrorism, riot, civil disturbance, sabotage, strike, lockout, slowdown, labour disturbances, accident, epidemic, difficulties to obtain required raw materials or labour, lack of or failing transportation, breakdown of plant or essential machinery, emergency repair or maintenance, breakdown of public utilities, changes of law, statutes, regulations or any other legislative measures, acts of governments, supranational organizations or other administrative or public agencies, orders or decrees of any court, acts of third parties, delay in delivery or defects in goods or materials or any other circumstances amounting to force majeure.


6.9. The Promoter’s decisions in all promotional matters in relation to this Prize Draw are final and no correspondence will be entered into.


6.10. Any question concerning the legal interpretation of the rules will be based on the law of England and Wales and the Courts of England and Wales will have exclusive jurisdiction.


Promoter: Lidl Great Britain Limited